Two of South Florida’s most iconic brands, Rolling Loud, the world’s largest hip-hop festival, and The Flowery, Florida’s premier cannabis brand, have joined forces to create LOUD. This first-of-its-kind collaboration celebrates Rolling Loud Miami’s 10th anniversary with exclusive cannabis products, unique cultural activations, and a tribute to their shared Miami roots.
A Perfect Synergy Between Music and Cannabis
Rolling Loud has redefined hip-hop culture, hosting world-class artists like Future, Travis Scott, and Playboi Carti—who headlined this past weekend’s festival at Hard Rock Stadium.
Meanwhile, The Flowery has earned its reputation as Florida’s leader in premium cannabis, renowned for its quality, innovation, and community-first ethos. Together, these two South Florida-born brands bring their grassroots origins to the global stage with LOUD, celebrating culture, community, and cannabis.
Elad Kohen, founder and CEO of The Flowery, shared his excitement about the collaboration:
“The Flowery is rooted in community and culture, and our partnership with Rolling Loud is a natural mix that creates perfect synergy. Both companies are born and raised in South Florida and really live and breathe its mission and culture. We’re honored to celebrate Rolling Loud’s 10-year anniversary in our hometown of Miami. The collaboration is LOUD in every way.”
Introducing LOUD: Exclusive Products from Blue Nerdz
The inaugural LOUD product launch showcases the Blue Nerdz strain, handpicked through an exclusive pheno-hunting process by both The Flowery and Rolling Loud teams. Cannabis and music enthusiasts can expect:
- LOUD ‘Blue Nerdz’ 7-Gram Hand-Roll: The first of its kind in the U.S., this groundbreaking product was limited to 1,000 units for the initial drop.
- LOUD Flower ‘Blue Nerdz’: Premium eighths of meticulously curated cannabis flower, embodying The Flowery’s standard of excellence.
LOUD products became available starting December 13, 2024, at all The Flowery retail locations and online for delivery across Florida.
Celebrating Culture with Exclusive Merch
LOUD isn’t just about cannabis—it’s about community. Festival-goers at Rolling Loud Miami had the chance to snag limited-edition merchandise designed by local creative Poor Parker, known for his one-of-a-kind designs. Adding a personal touch, attendees could watch live patch sewing on-site, creating exclusive keepsakes that commemorated this historic partnership.
This activation highlighted both brands’ dedication to supporting local artists and fostering cultural connections, making LOUD a truly immersive experience.
Cannabis Education at Rolling Loud
Beyond product launches and merch, LOUD also focused on education. The Flowery’s team introduced Rolling Loud’s audience to the benefits of medical cannabis and provided resources for obtaining medical cards in Florida.
This initiative empowered fans to access The Flowery’s entire portfolio of top-tier products, which includes offerings from 710 Labs, Runtz, Super Dope, Backpack Boyz, and more.
“We want to reach Rolling Loud’s audience with not just great products, but also with knowledge about how to navigate the cannabis space responsibly and legally,” added Kohen.
Miami Roots, Global Impact
Both Rolling Loud and The Flowery started as grassroots movements in Miami and have since become cultural icons in their respective industries. Rolling Loud, founded in 2015, has grown into a global hip-hop phenomenon, while The Flowery continues to set new standards for cannabis excellence throughout Florida.
The launch of LOUD marks a natural evolution for both brands, intertwining music and cannabis in a way that celebrates their shared heritage and global influence.
Learn More About LOUD
- Visit The Flowery’s website: www.theflowery.co
- Follow The Flowery on Instagram: @floweryflorida
- Discover more about Rolling Loud Miami: rollingloud.com/miami2024
This collaboration redefines cultural innovation, merging the worlds of hip-hop and cannabis to create an unforgettable experience for fans and consumers alike.