The Flowery and Rolling Loud Launch LOUD: A Celebration of Music, Cannabis, and Culture
Two Miami-born powerhouses, Rolling Loud, the world’s largest hip-hop festival, and The Flowery, Florida’s pioneering cannabis brand, have teamed up to launch LOUD—a groundbreaking cannabis brand that blends music, community, and premium cannabis culture. This partnership commemorates Rolling Loud Miami’s 10th anniversary, marking an iconic milestone in both industries.
Music Meets Cannabis: LOUD Takes the Stage
Rolling Loud, known for redefining hip-hop culture and hosting global superstars like Future, Travis Scott, and Playboi Carti, is now entering the cannabis space. Through this collaboration with The Flowery, LOUD brings together carefully curated cannabis strains, exclusive merchandise, and one-of-a-kind activations.
The partnership debuted at Rolling Loud Miami (December 13-16, 2024), where festival-goers could engage with The Flowery team and explore limited-edition merchandise designed by Poor Parker, a rising Miami designer known for his unique creations.
Introducing the LOUD Product Line
The inaugural LOUD drop includes:
- Rolled LOUD ‘Blue Nerdz’: The first-ever 7-gram hand-roll in the U.S., with only 1,000 units produced.
- LOUD Flower ‘Blue Nerdz’: Premium eighths of a carefully curated cannabis strain.
The ‘Blue Nerdz’ strain was developed through an exclusive pheno-hunting process by Rolling Loud and The Flowery, ensuring a product that lives up to both brands’ reputations for quality and innovation. LOUD products are now available at all The Flowery retail locations in Florida and online for delivery.
A Shared Mission: Community and Culture
“This partnership with Rolling Loud is a natural mix that creates perfect synergy,” said Elad Kohen, founder and CEO of The Flowery. “Both companies are born and raised in South Florida and truly embody its mission and culture. We’re honored to celebrate Rolling Loud’s 10-year anniversary in our hometown of Miami.”
Aligned with The Flowery’s mission to advance cannabis culture and education, the LOUD venture also introduces Rolling Loud’s audience to the benefits of medical cannabis and the process of obtaining a medical card.
Two Miami Icons, One Vision
As Rolling Loud celebrates a decade of shaping hip-hop culture, its partnership with The Flowery sets a new standard in merging music and cannabis. Together, they’re creating a truly LOUD experience, uniting fans, communities, and cultures in an unforgettable way.
Where to Learn More
- For more information about LOUD and The Flowery’s retail locations, visit www.theflowery.co.
- Follow The Flowery on Instagram: @floweryflorida.
- For Rolling Loud Miami 2024 details, visit rollingloud.com/miami2024 or follow @rollingloud on Instagram.
